2026 Workshop: LinkedIn, Your Digital Front Door

LinkedIn is no longer an online résumé. For business owners and professionals, it is often the first place someone looks before deciding whether to call you, refer you, or buy from you. Most people have never been told what their profile is communicating in those first few seconds. This  practical, educational hour will cover: ·

• Why LinkedIn matters to today’s business owner
• How people form an impression of you within seconds
• How your photo, banner and headline work together
• Simple changes that make a profile more inviting and more effective

The presenters:

Nancy Zare, PhD
Nancy is a sales psychologist, communication expert, and the creator of the AlikeAbility™ Sales System. Known for her focus on how buyers buy, she helps business owners attract aligned clients confidently and turn selling into stress-free conversations. She holds a master’s degree and a doctorate from Boston College, is a former professor at Springfield College and Salem State, and has written seven books, including an Amazon international bestseller.

Kim Figueroa MEd
Kim is a coach and certified Designing Your Life facilitator based in Chicopee. She spent twenty-five years in higher education helping students step into new identities as professionals, where colleagues and students came to know her as the person to ask about LinkedIn. She now works both as a LinkedIn Doula and with people on the identity questions underneath how they present themselves.